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Wednesday, 7 September 2011

Sud de France Festival - 9th to 26th September – London and 318 Participating Outlets Throughout the Country

To make the summer last a little longer the Sud de France Festival, running from 9 to 26 September, will offer a chance to experience the tastes and aromas of the sunny Languedoc-Roussillon region through various events and venues.

Events around London

Now in its 3rd year the UK event promises to be bolder and bigger. The event side of the festival, centred on London, will kick off on a high note with a consumer tasting and party held on Dutch Barge PRINS in West India Dock (Canary Wharf) on Friday 9 September. A night full of contrast, vibes and passion as Electro-Rock music, performed by the Gilles Peterson’s Worldwide Festival team, will echo Natural Wines championed by wine expert Isabelle Legeron MW.

The festival will unwind in a stream of activities spanning two weeks; consumer events will include an exclusive tasting of high end wines from Languedoc-Roussillon, a series of tutored tasting seminars presented by leading experts, a food and wine Sud de France dedicated zone at the first Three Wine Men consumer fair, a giant “Gardianne” dish in Borough market, a pop-up Languedoc-Roussillon space for the duration of the festival at Vinopolis, Sud de France cheese and wine matching with La Cave à Fromage, daily cooking courses as well as numerous sampling opportunities. For full details of the Sud de France Festival, please refer to the complete programme below.

Nationwide Events

The festival encompasses a full programme of nationwide promotional activities both in the on and off-trade, with in-store features, consumer competitions and sampling in participating delis and wine retailers. Côte restaurants, Hibiscus, Antidote, Kensington and Fulham Wine Rooms, The Wright Brothers, Cork & Bottle, L’Atelier des chefs, La Cave à Fromage, Waitrose, Laithwaites, Majestic, Roberson, Marché du Quartier and Partridges will all be taking part and are gearing up for a series of bespoke Sud de France activities and events.

Sud de France Wine and Food Specialities

Languedoc-Roussillon stretches from the Spanish border to the Rhône Valley and takes in around half of France’s Mediterranean coastline. Wine is an integral part of the lifestyle, and Languedoc-Roussillon is the world’s largest wine producing region. Languedoc-Roussillon can proudly offer incredible diversity: it is home to a vast array of still wines, produces some of France’s greatest Vins Doux Naturels, while Limoux can claim to be the oldest sparkling wine area of the world.

Languedoc-Roussillon food specialities include, not surprisingly, seafaring products such as the renowned Collioure anchovies, Bouzigues oysters or the delicious Brandade de morue from Nîmes (a traditional salt cod and olive oil puree), as well as a breadth of olive derivate products from extra virgin oil, tapenade or speciality olives such as Lucques or Picholines. Inland you will find all the cured meat associated with France, the local Pelardons (goat cheeses), the famous cassoulet dish from Castelnaudary, and a delicious array of biscuits, honey and chestnuts. The range is extensive and we could not do it justice by trying to be exhaustive.

The festival is a worldwide event with Festivals in New York, Shanghai, Brazil, Mexico and Germany, where over the course of two weeks, the towns will sway to the rhythm of Sud de France.

•         New York: 6 - 30 June
•         London : 9 - 26 September  (food and wine)
•         Germany (Düsseldorf and Cologne): 12 September -12 October (food & wine)
•         China (Shanghai and Hangzhou): 19 September - 31 October
•         Brazil (Rio de Janeiro and São Paulo): 15 October – 15 November
•         Mexico (Mexico city) : 15 October – 1 November

Full programme and information: http://www.festival-suddefrance.com

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