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Sister Site to The London Foodie and Home to the Latest Food & Drink News from London and the UK.

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Wednesday, 28 September 2011

London Restaurant Festival - 3rd to 17th October 2011

The London Restaurant Festival is a citywide celebration of eating out, designed to raise the profile of restaurants involved and increase covers. The Festival, created by restaurant critic Fay Maschler and her business partner Simon Davis, was launched in 2009. With the help of key partners, in its first year the Festival saw some 400 restaurants from across the capital running special, fixed-price Festival Menus, with about 10,000 meals being enjoyed by Londoners and visitors. Building on the awareness generated by a very successful inaugural Festival, 2010 saw nearly 600 restaurants serve up 30,000 covers as well as the likes of Alain Roux and Raymond Blanc joining culinary forces with Claude Bosi and Bruno Loubet respectively in unique, specially created events. During this time, the city’s restaurateurs work together to offer food lovers the chance to explore some of the capital’s finest cooking – from its high-profile Michelin-starred restaurants to coveted neighbourhood bistros.

The London Restaurant Festival comprises two main elements: Festival Menus and Festival Events. Attractively priced Festival Menus, designed to showcase a restaurant’s individuality and cooking style, are the bedrock of the annual celebration and the means to increase revenue for the participating establishments.

Unlike other Festivals, the London Restaurant Festival is not a singular, one-location event for which a single ticket can be purchased. It is an umbrella festival under which a host of activity and individual events take place.

For more information, visit the website on www.londonrestaurantfestival.com.

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